What started as a joke has become something a little more serious (but not too serious, don’t worry). Apri Cellars is now a real home — my personal favourite wines brought to your fridge, your dinner table, your awkward family gathering. Because you matter, and I want you drinking better.

We work with seemingly legit partners to source bottles that range from cheeky to celestial. Whether you need a $38 Pinot to impress your situationship, or a heavyweight Bordeaux to flex to your Hyrox buddies, this is the place.

Every bottle comes with a backstory. Sometimes educational. Always entertaining.