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    Privacy Policy

    Your privacy and data protection are important to us. This policy explains how we collect, use, and protect your personal information.

    Apri Cellars (“we”, “us”, “our”, or “Company”) is committed to protecting your privacy and ensuring you have a positive experience on our website and in our dealings with us. This Privacy Policy outlines our practices regarding the collection, use, disclosure, and protection of your personal data in accordance with the Singapore Personal Data Protection Act (PDPA) and other applicable laws.

    ℹ️ If you have any questions about this Privacy Policy or our data practices, please contact us at the details provided below.

    1. Personal Data We Collect

    We may collect the following types of personal data from you:

    Account Information

    • Name, email address, and phone number
    • Password and security questions
    • Date of birth (age verification)
    • User account credentials and preferences

    Shipping & Billing Information

    • Postal addresses (residential, billing, and delivery)
    • Payment method details
    • Order history and transaction details

    Communication Information

    • Correspondence through email, phone, or contact forms
    • Marketing preferences and communication opt-in/opt-out status
    • Customer service interactions and feedback

    Technical Information

    • IP address and device information
    • Browser type, operating system, and referral source
    • Pages visited, time spent on our website, and clickstream data
    • Cookies and similar tracking technologies (see Cookies section below)

    2. Use of Personal Data

    We use your personal data for the following purposes:

    • Processing and fulfilling your orders and delivering products to you
    • Verifying your age (wines are age-restricted products)
    • Sending order confirmations, shipping notifications, and customer support
    • Handling returns, refunds, and resolving customer disputes
    • Sending marketing and promotional materials (only with your consent)
    • Improving our website, services, and customer experience
    • Conducting surveys, analytics, and market research
    • Detecting, preventing, and investigating fraud or security issues
    • Complying with legal obligations and regulatory requirements
    • Protecting the rights, property, and safety of our company, users, and the public

    3. Disclosure of Personal Data

    We may disclose your personal data to the following parties for the purposes described above:

    • Service Providers: Logistics partners, payment processors, email service providers, hosting providers, and analytics service providers who assist us in operating our website and conducting our business
    • Business Partners: Suppliers, distributors, and other third parties involved in fulfilling your orders
    • Legal Authorities: Government agencies, law enforcement, and courts when required by law or to protect public interest
    • Successor: If we are involved in a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction

    All service providers are contractually bound to protect your personal data and use it only for the specified purposes.

    4. Data Security

    We implement reasonable technical, administrative, and physical safeguards to protect your personal data against unauthorized access, alteration, disclosure, and destruction. These measures include:

    • SSL encryption for data transmission over the internet
    • Secure password protocols and authentication mechanisms
    • Restricted access to personal data (staff need-to-know basis)
    • Regular security audits and updates
    • Secure disposal of personal data when no longer needed

    ⚠️ While we strive to protect your personal data, no security system is impenetrable. We cannot guarantee absolute security. Please protect your account credentials and report any suspected unauthorized access immediately.

    5. Data Retention

    We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with legal obligations. Retention periods vary depending on the nature of the data and its purpose:

    • Account Information: Retained while your account is active and for 3 years after deletion for legal and accounting purposes
    • Transaction Data: Retained for at least 5 years to comply with tax and regulatory requirements
    • Marketing Data: Retained until you unsubscribe from marketing communications
    • Technical Data: Usually retained for 12 months for analytics and security purposes

    After the retention period expires, we will securely delete or anonymize your personal data unless we are required by law to retain it longer.

    6. Access and Correction of Personal Data

    Under the Singapore PDPA, you have the right to request access to and correction of your personal data held by us. To exercise these rights:

    1. Submit a written request to our Data Protection Officer with details of the personal data you wish to access or correct
    2. Include proof of your identity (ID copy or other verification)
    3. Specify clearly what personal data you are requesting

    We will respond to your request within 30 days. If we cannot comply with your request, we will explain the reasons.

    âś“ Most access and correction requests can be made directly through your account settings on our website.

    7. Withdrawal of Consent

    Where we rely on your consent to process personal data, you may withdraw that consent at any time. However, withdrawing consent may affect your ability to use certain features of our website or services. For example:

    • Marketing Communications: You can unsubscribe from marketing emails by clicking the “unsubscribe” link in any marketing email or through your account preferences
    • Cookies: You can opt-out of non-essential cookies through your browser settings or our cookie consent tool
    • Account Deletion: You can request deletion of your account and associated personal data

    To withdraw consent, please contact our Data Protection Officer using the details provided below.

    8. Cookies and Tracking Technologies

    Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze usage, and deliver targeted content. Cookies are small text files stored on your device.

    Types of Cookies We Use:

    • Essential Cookies: Necessary for website functionality (login, payments, security)
    • Performance Cookies: Collect information about how you use our website for improvement purposes
    • Marketing Cookies: Track your activity to show you personalized advertisements

    You can control cookies through your browser settings. Disabling non-essential cookies may affect your user experience.

    9. Children’s Privacy

    Our website and services are not intended for persons under 18 years of age. We do not knowingly collect personal data from children. Wine products are age-restricted and can only be purchased by individuals aged 18 and above.

    If we become aware that we have collected personal data from a child under 18, we will delete such data promptly. Please contact us immediately if you believe we have collected information from a minor.

    10. Third-Party Links

    Our website may contain links to third-party websites and services. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of external websites. Please review the privacy policies of any third-party sites before providing your personal data.

    11. Changes to This Privacy Policy

    We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website with a prominent notice. Your continued use of our website following the posting of changes constitutes your acceptance of the revised Privacy Policy.

    12. Contact Us

    If you have questions about this Privacy Policy, wish to access or correct your personal data, or have concerns about our data practices, please contact our Data Protection Officer:

    Data Protection Officer
    Apri Cellars

    Email: privacy@apricellar.com

    Contact Form: Visit our contact page

    We will respond to your inquiries within 30 days in accordance with Singapore’s Personal Data Protection Act.

    âś“ Compliance with Singapore PDPA

    This Privacy Policy is designed to comply with the Personal Data Protection Act (PDPA) of Singapore. We are committed to protecting your personal data and respecting your privacy rights under this legislation.